BMW Museum

Experience the Long Night at the BMW Museum

Immerse yourself in the fascinating history of BMW during the Long Night and discover the newly designed exhibition rooms dedicated to the exciting topic of BMW in motorsports. Experience up close the legendary touring cars and racing motorcycles that have made history. A special highlight is the room dedicated to the iconic BMW 507, which once belonged to the King of Rock 'n' Roll, Elvis Presley. This masterpiece of automotive history can be admired in an authentic 1950s ambience. The foyer has been fitted with an innovative PAVEGEN floor, which generates clean energy with every step. Visitors therefore make an active contribution to sustainability just by walking. A DJ will provide the perfect atmosphere with cool music vibes, while the M1 Bistro will offer guests tasty snacks and refreshing drinks. Look forward to an unforgettable night full of automotive history and modern innovations at the BMW Museum!

children´s program

2.30 pm: Children and young people between the ages of 9 and 14 will design their own vehicle of the future. First, they’ll go on an inspirational journey through the BMW Museum. There they will learn how the design of shape and color has changed in recent years. The young designers will then develop their own designs using special tools, stencils and airbrushes and present their own model to the group.

Lasts approx. 2.5 hours, max. 20 people, accompanied by pedagogically trained staff, without parents

anniversary program

Limited number of participants.
Registration possible from October here:

Registration BMW Museum

Experience company, brand and product history in a fascinating way on a guided tour of the BMW Museum. Around 125 of the make's most valuable and attractive automobiles, motorcycles and engines are on display. It was founded in 1973 as one of the first brand-based museums and was redesigned and expanded in 2008. Look forward to unique insights into the past, present and future of the BMW brand at this now legendary location.